![]() ![]() And despite the media portraying the two as archrivals, Dell says he and Jobs became good friends, with Dell describing Jobs as a brilliant entrepreneur, a savvy marketer, a dreamer and an idealist who helped lead one of the greatest business turnarounds in history and who helped popularize consumer electronics devices like the smartphone. In a memoir being released this week called Play Nice But Win, Dell talks about his teenage infatuation with the Apple II about meeting Jobs, who was 10 years his senior, at a computer user group and about the partnership that never was: Jobs wanted Dell to license the Mac operating system - Mac OS X - and ship it on Dell's fast-selling, low-priced Intel-based PCs.
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